In the world of PPC advertising, bidding on your brand keywords is routine. But is it really worth it?
When one of our clients came to us to test the efficacy of their brand search ads and prove they deserved their place (and budget) in our advertising strategy, we jumped at the chance to explore Google’s conclusion and get to the truth behind branded search.
Keeping up with its competitors, the professional network has a roadmap of rollouts in place for the next 12 months, but according to LinkedIn Marketing Solutions, the new features should complement—not complicate—your overarching campaign goals.
Identifying issues with conversion tracking early—before they can impact campaign performance or decision-making—is a big win for our campaigns and our clients. Here’s a guide on how to use a key feature of Dataform—assertions—to alert you when issues with conversion tracking arise.
Recently, I went back to school. Google school to be precise. As part of their Expert Series, I soaked up all things display and video and, more importantly, how the two mediums are becoming more accurate, performance-driven tactics, as opposed to branding plays or mere media plan filler.
Marketing leaders are under more pressure than ever to prove the value of marketing investments and effort. If you need to illustrate the value of marketing to people who may not be technical experts themselves, look no further than the humble funnel chart.