Our Team

Meet the team of advertising and analytics experts our clients rely on.

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Alifa Jamal 
Associate

LinkedIn

“I love being flexible and adapting to new challenges from my clients and my team. I always want to explore what’s new and what’s next.”

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Alifa’s not afraid to dig deep to better understand her clients, their business, and their challenges. Through her intricate advertising knowledge, she’s able to uncover and develop new insights and approaches with the aim of increasing leads and revenue for her clients.

Her natural curiosity makes her the perfect fit for our clients with an eagerness to elicit new technologies and platforms while figuring out ways to enhance them. Regardless of the barriers Alifa is faced with, she builds relationships and the know-how to find various answers to understand how her teams can improve outcomes.

Andrew Breen 
President

LinkedIn

“My work is my hobby and my passion. I always want to be ahead of the technology curve, so my clients are too.”

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Craftsmanship isn’t always a word people associate with digital marketing. But Andrew believes a dedication to craft is what today’s advertising landscape demands.

For the last decade, Andrew has honed his skills and knowledge into an ability to connect a brand’s advertising to their bottom line. More than that, his depth of experience with some of the best B2B companies in the world means he knows what good looks like and, even better, he can build the next iteration of improvements for his clients.

Andrew sees past the platforms, and uses the intersection of advertising, design and technology to approach digital marketing in a way that’s results-driven and highly effective. And it’s this passion for exceptional work that permeates Outshine’s team and the company he’s built.

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Christine Gaudet 
Analyst

LinkedIn

“I believe better systems and processes can be freeing, and let people focus on their most interesting, meaningful work.”  

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There are remarkable similarities between Christine’s background in industrial engineering and her current role as a data analyst with Outshine. She sees both being all about optimization; finding smarter solutions and more efficient ways to get things done.

Christine creates new ways for businesses to understand their data and their customers, whether that’s through developing collective data visualizations or building a recurring revenue retention model.

Christine thrives on bringing data and insights together, so her clients can make smarter business decisions, quickly and easily.

 
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Eleanor Bramah 
Director, Marketing

LinkedIn

“The principles of marketing will always remain the same. But the channels we use are always evolving.”

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As life on this planet gets noisier by the minute, Ellie believes in one thing: creating a world that’s a little quieter. So she’s spent a decade building creative, purposeful marketing strategies that work, not because they’re loud, but because they’re thoughtful.

A writer and strategist by trade, Ellie’s led creative campaigns from start-to-finish, developed integrated marketing strategies, and helped brands redefine the story they’re telling the world. She loves to bring people together to make big ideas come to life, from the first random notes on a whiteboard to a fully-fledged content hub on the web.

She is unafraid of a blank piece of paper. Because her favourite thing to do is fill it with ideas.

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Emily Stephen 
Vice President, Operations

LinkedIn

“I believe in building a company that’s exceptional, from client experience to employee onboarding, and everything in between.”

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Emily’s has a hand in every part of Outshine’s growth—from recruitment to marketing to client service—and in every part of the business, her goal is to make her team and workplace the best it can be. Emily has been responsible for growing Outshine’s reputation and exposure within the global B2B SaaS industry, and led initiatives to strengthen client service, team training, and reshaped HR practices to create a diverse and inclusive workplace.

She loves new and novel challenges—it’s what drew her to the digital field in the first place. Though she’s always excited to test new ideas, Emily builds things that stand the test of time.

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Erin Hayes 
Analytics Engineer

LinkedIn

“Today, every organization has a wealth of data. My job is to help my clients understand what their data can do for their business.”

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No two days are the same in Erin’s data-driven world. But that’s part of why she loves her job; there’s always a new challenge to overcome and new information to uncover.

At Outshine, Erin’s data engineering and modelling skills let her do more with data. For clients, she’s helping teams draw unique insights from often disparate sources of information, to create solutions from a solid foundation of understanding.

A sailor at heart, Erin’s not afraid of big waves and big challenges. She’ll tackle any obstacle, regardless of how big it might seem. And overcoming them is what keeps driving her.

 
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Hillary Gillis
Senior Associate

LinkedIn

“A great customer experience should always be at the heart of marketing, and that’s what I help my clients deliver on.”

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Hillary spends her time making an impact. On her clients, her colleagues, and her community. In everything she does, she brings purpose and dedication.

For Outshine’s clients, it means that when they work with Hillary, they’re working with someone who cares about their business just as much as they do. Her media expertise extends beyond just her technical advertising and communications skills—she also counsels her clients on how their marketing can really make a difference to their growth and success.

Hillary always keeps the customer at the centre of her work, understanding inherently that better marketing isn’t just good for business—it creates an exceptional customer experience, too. It’s a perspective we love because it means more than better work; it means a better world.

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Jeremy Sheehy
Analyst

LinkedIn

“Problem-solving using the tools I have is effective, but it’s also exciting to tackle challenges in new ways. ”  

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Jeremy’s always looking for what’s new, better, or more interesting—whether it’s a new addition to his record collection or more effective ways to automate data analysis on the Google Cloud Platform.

This drive to learn and his natural curiosity give Jeremy the ideal foundation for his role at Outshine, where he spends his days digging into the business challenges of clients and building smart solutions to help his team succeed. Across engagements, he’s helping to automate reporting processes, build data-driven personas, and provide insight into clients’ current analytics infrastructure.

In the often intangible world of analytics and marketing, Jeremy finds inspiration in creating the things that make a difference to his team and his clients.

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Jess Candolini
Associate

LinkedIn

“Kurt Vonnegut had it right—in marketing, and in life, “Out on the edge, there are all kinds of things you can't see from the centre." I think great ideas come from changing your perspective.”  

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A background in more traditional media planning left Jess craving more insight, more data, and more connections to create real business outcomes.

At Outshine, Jess combines her years of in-platform expertise with the vision required to build comprehensive digital advertising strategies for her clients, using everything from Google Ads to LinkedIn campaigns. Her innate curiosity and creativity mean she believes there’s never one answer to a problem—other solutions are out there and Jess wants to find it.

Today, Jess is bringing teams together to uncover the many possibilities that lie in the world of digital advertising.

 

Joel Burke 
Partner

LinkedIn

“Accurately measuring marketing’s impact on pipeline is about better decision-making, not just revenue.”

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Joel raises the bar of what marketing, analytics, and data can really do for B2B SaaS companies.

Armed with a deep knowledge of the SaaS landscape, Joel builds teams that deliver exceptional growth, more sophisticated marketing pipelines, and insightful data analysis. He closes the marketing and operations gap, and connects the dots between data and marketing, customers and revenue.

Joel naturally blends both future-focused vision and the reality of day-to-day functions. He helps clients transform how they market and the expectations of their data, as well as ensures the right people are in place to guide the evolving function of marketing within a company.

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Kathy Dolan
Office Manager

LinkedIn

“Seeing businesses succeed, and knowing I’m a part of that success, is what drives me every day.”  

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Kathy’s role at Outshine might be all about the Benjamins, but her expertise goes well beyond the bills.

Hard work, responsibility, and reliability are crucial when it comes to the success of any business, but it’s especially true when it comes to delivering exceptional client service. Kathy’s attention to detail, organization, and customer-first approach means that our clients get the best experience, from start to finish.

Her innate ability to anticipate the needs of those she works with keeps her at the top of her game. And makes sure Outshine is too.

Kristen Hawker
Director, Client Experience

LinkedIn

“Sustainable growth needs more than just good ideas. It needs organized, well-managed plans.”

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When it comes to managing a project, there’s nothing that can rattle Kristen. She cultivates consistency and calm through her deliberate, methodical approach to getting things done.

A certified project management professional, Kristen’s high standards and thoughtful processes ensure that every Outshine client receives the best service, experience, and outcomes on every project. From the beginning of an engagement, she plans for success, puts the right team together, and diagnoses potential pitfalls before they happen.

Kristen’s ability to both see the big picture, as well as the steps needed to ge there is what makes her invaluable to Outshine’s teams and clients.

 
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Kristi McKee
Associate

LinkedIn

“Simplicity in marketing is possible if you put your audience first. ”

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Kristi’s biggest strength is her ability to see patterns where others see complexity—in audiences, data, or platforms. Whether it’s identifying trends in campaign results or turning a team brainstorm into marketing strategy, she has a relentless drive to understand and clarify the world she works in.

Alongside her team and clients, Kristi brings that drive to crafting audience-first digital advertising strategies focused on generating valuable leads and making a meaningful impact on business KPIs. And as a highly-skilled collaborator, she can navigate the complexities that come with uniting teams around a common purpose and vision.

Kristi believes that the smallest details can impact the biggest pictures, an approach that makes her the perfect fit for the nuanced world of digital advertising.

Leilani Graham-Laidlaw?Outshine

Leilani Graham-Laidlaw 
Senior Associate

LinkedIn

“I love tackling the challenging work and solving tough problems, all while building great relationships with the people I work with.”

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It’s no surprise that Leilani’s background in journalism means she’s one of the most perceptive people you’ll ever meet. For her clients, she turns that critical eye to marketing data, and has an unsurpassed ability to take complex, technical information and turn it into real insights and actionable next steps.

Today, Leilani tells the stories of hard and fast numbers. She thrives on building collaborative relationships with her clients, where the measures of success are fundamentally connected to driving revenue and business impact.

Leilani is the bridge between information overload and a thoughtful path forward. And loves taking people along with her on this journey.

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Meagan Crooks
Analyst

LinkedIn

“It takes courage to find new ways to solve problems, but I believe great ideas are always worth the risk.”  

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Meagan’s strength lies in never backing down in the face of the unknown. So she thrives in the evolving world of digital advertising, technology, and performance marketing.

Results-driven and dedicated, Meagan works with her teams to help clients build social and search campaigns, build monthly reports, monitor budgets and spending, and provide insights into improving the effectiveness of digital advertising.

At Outshine, she delivers strategic, thoughtful work that’s based on an understanding of both the data and the platforms she works with. From Facebook to Google Ads, and everything in between, Meagan’s at her best when she’s digging into new platforms, ideas, and technology, so she can bring the best thinking to her clients.

 
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Phil MacGillivray
Associate

LinkedIn

“I think about my clients the way I think about my own career—I’m in this for the long-haul. And it means I’m all in, all the time.”

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Phil likes to be a part of things from the ground up. Whether that’s creating a Google Ads campaign or building a digital advertising strategy from scratch, he likes to build the foundation for results-driven solutions, as well as execute on them as they develop.

At Outshine, Phil brings his enthusiasm for the ever-evolving world of technology and SaaS marketing to every project he works on, and focuses on developing ideas and solutions for his clients that are just as sophisticated as they are.

It’s an approach that leads to great work, great results, and great relationships.

Tighe Loch

Tighe Loch 
Analyst

LinkedIn

“Efficiencies in digital marketing don’t come at random. They come from paying attention to the details.”

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In everything Tighe does, she likes to be involved from start-to-finish. Whether that’s developing her film photography from scratch, or building search and social advertising campaigns for her clients.

Tighe sees the potential in a spreadsheet of data. As part of her team, she loves combing through information, turning that data into visuals, and identifying new opportunities and ideas for clients.

In Tighe's world, marketing isn’t just about the end result—the conversion. She sees the artistry in creating that outcome from meaningful insights.

 

Interested in joining our high performing team?

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